Email marketing is the best way to raise your Brand Awareness in a short span of time without spending a huge amount of money. It is one of the most powerful marketing tools that Offers numerous advantages when compared to other marketing channels.
The significant advantages of email marketing are:
- Increase brand awareness
- Cost effective
- Easy to handle
So, here are a handful of important tips to achieve the desired email marketing results:
- CATCHY SUBJECT
Have an interesting subject line to catch the recipients’ attention and make him want to read the mail. The subject must be straightforward and should express the message of the news letter in few words.
- EMBEDDING URLS
Consider adding links in your emails as they increase the chances to lead your audience to your product or service. You may use your targeted keywords as links.
- REACHING OUT TO MOBILE AND DESKTOP USERS
Surveys show that 65% of emails are first viewed on mobile devices. It proves that any campaign should be mobile friendly. Since the past few years, mobile usage has taken customer interaction to a positive direction.
- A/B TESTING
A/B testing allows you to get a clear image of your customer’s preferences. You may test by subject line, name and content. This feature helps you make all necessary improvements and perform better next time.
- NON HTML SUPPORT VERSION
Make sure that your email platform has HTML support version in case the recipient’s does not support HTML. Otherwise, the recipient will just see the HTML codes and not the actual message.
Though, there are numerous tips for improving your email marketing campaign, these 5 work fine for every email marketer. You should always consider email marketing as it is a cost effective tool with a lot to offer.
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